Demand programmes

B2B lead generation

Content syndication and gated campaigns run against our audience, with the consent trail documented for every lead we deliver.

What this covers

01Gated content campaigns
Your asset hosted on a registration page built with our own report gate - the same consent capture we use for our research.
02Audience targeting
Filtering by job function, seniority, company size and region against the audience we actually have.
03Intent-led campaigns
Campaigns aimed at readers already engaging with the relevant Radar desk.
04Lead qualification
Agreed qualification criteria applied before delivery, with rejected leads reported rather than quietly dropped.
05Campaign reporting
Volume, source and qualification outcome, reported against what was agreed at scope.

Define
Target profile, volume, qualification criteria and the consent wording your legal team needs.
Build
Landing page, form fields and disclosure text configured, then reviewed by both sides before launch.
Run
The campaign goes live. Every submission stores the exact disclosure text and version the visitor saw.
Deliver
Leads delivered on the agreed schedule with their consent record and source attached.

Consent is explicit and never pre-ticked. The visitor sees who gets their data before they submit.
The exact disclosure text, its version and the timestamp are stored against every lead.
Opt-out and deletion requests are honoured on the record, and passed on to you.
We do not deliver leads that did not consent to being contacted by the sponsor.

These are the same rules described in our editorial standards. Commercial work never changes what independent coverage says.